BusRadio

I’m sure most people my age who went to high school during the years I did remember ChannelOne and the problems with it. (At the time I didn’t quite understand why my band director refused to show it, but now I understand and wholly agree.)

Anyway, what’s next? Where else beyond 15 (or was it 20?) minutes per day of school-mandated television, vending machines, fast food-branded cafeteria foods, and in-school billboards can ads be put? Why, via looping audio on the bus, of course.

From the site:

BusRadio has launched a national radio show that is delivered exclusively to school buses nationwide. This free program is designed specifically to improve bus safety while providing the students with both age appropriate content and an entertaining ride to and from school.

[…]

An independent study, conducted by Edison Media Research, found that overall student behavior improved dramatically with the implementation of BusRadio programming.

Yep, it’s being sold (well, it’s given in exchange for the student’s brainboxes) to schools and bus drivers on the promise of improving behavior through distraction.

Here I was thinking that the directional audio and looping ads for ABC (I believe) in Meijer checkout lines were bad.