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Mission Blocks

When up riding at the Vasa Winter Sports Singletrack with Kristen we met up with a group which included Patrick Mier, and he gave us samples of his new product: Mission Blocks. These are a new, and very tasty, chewable food intended for eating on the go; a better version of Clif Shot Bloks and whatnot.

These are around 100 calories/pack, which seems pretty good. Wanting to take in ~300 calories/hour when doing extended rides I’ve never been fond of using blocks like this as a primary food source, but they are a great way to get a little extra sugar as needed, or if you just want something tasty to give a few calories on a shorter ride. Much nicer than the traditional gel packet.

The most immediate difference I noticed between these and other blocks that I’ve tried is the texture. Even when out on a cold day these are much softer than other types of gummy blocks that I’ve tried. This leaves them much more palatable and less likely to stick to your teeth.

The only downside I currently see  — and this may be key to the softness — is the use of gelatin. Based on a Facebook picture this appears to be beef-based, but the origin wasn’t disclosed on the package. This could be off putting to anyone who doesn’t eat beef, so hopefully there’ll be a switch to a non-animal gelatin source as the product matures.

With the product just getting off the ground it’s going to be neat to see where it goes. Patrick’s definitely on to something good here.

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