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Synergistic Combinations of Surfactants

Last updated on March 19, 2013

Danielle and I recently got new glasses from SVS Vision Optical Centers‘ Mt. Clemens location. While we had a great experience there (would recommend, will return), along with her work safety glasses she received an eyeglass cleaning kit with some rather amusing wording on it. On the back of the kit the advertising text tries to use big words to sell the product:

SVS Lens Cleaner is unique in that it actually wets out the most hydrophobic of surfaces and then allows the synergistic combinations of surfactants to emulsify the soils or contaminants present, making the lens easier to clean. This is achieved without any detrimental effect on the expensive lens treatments such as antiglare coatings or easy to clean topcoats.

Yes. That’s exactly what I was looking for: synergistic combinations of surfactants.

If this didn’t read so well I’d think it was just Engrish, but instead I just think that some copywriter did it just to see what they could get away with. It’s great.

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