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I have an idea for selling more salad dressing: suggesting that people combine dressings at home for new, exciting, experimental flavors. The key here is to cross-promote flavors so that people will buy both their normal dressing and a flavor which they wouldn’t otherwise purchase.
The marketing would be easy, as the salad dressing company simply has to supply a recipe book (such as the one which introduced us to the Fiberccino) which suggests multi-flavor dressing combinations. These combinations can be chosen by looking at data detailing who buys what flavors, then ensuring that only one of the two dressings for those chosen recipes are regularly purchased by a particular demographic.
Flavors such as Crete (Greek & Thousand Island), Morricone (Tuscan Italian & Ranch), and Absolute Power (Russian & Caeser) are sure to win people over and, of course, sell more dressing!